the comparison
Lasso is a polished, mature affiliate tool built around WordPress: product display boxes, comparison tables, and a Marketplace that can negotiate higher Amazon commission rates, all rendered inside your site. shownote* is built for video-first creators who live in show notes, not a site: one short link with a store-choice page, your tag on every click, a free tier, and pricing metered by active links rather than by how many sites or channels you post to. The difference that matters: shownote* shows you real clicks from your own audience, plus the one-click fix, and it won’t promise a revenue multiplier no tool can actually measure.
Lasso is mature and well-built, and its Marketplace can genuinely raise your commission rate: negotiated Amazon deals at multiples of standard Associates rates. If you run a WordPress niche site and want rich in-page product boxes and comparison tables, Lasso is strong at exactly that.
| shownote* | Lasso | |
|---|---|---|
| Built for | Creators who earn from links | WordPress niche-site owners & bloggers |
| Where it lives | One short link, post anywhere | A WordPress plugin, rendered in your site |
| Free tier | ✓Yes, On Air free forever | No |
| Pricing model | ✓Flat $19/mo Prime Time; free below | From $39/mo |
| Metered by | ✓Number of active links | Number of properties (each site or channel) |
| Same link across YouTube, podcast, blog, Discord | ✓Yes, one link at no extra cost | Each site/channel is another property |
| Takes a cut of your commission | Never | Never |
| Can raise your commission RATE itself | No | Yes, via Marketplace deals |
| Revenue claims | ✓Real clicks with your tag, never a number it can’t prove | Big multipliers ("3x") it admits it can’t prove |
| Buyer-facing format | A store-choice page | In-page product & comparison boxes |
| International Amazon routing | Yes | Yes |
Pricing and features compared as of June 2026 — we keep this current; verify a competitor’s latest on their own site.
shownote
shownote* is a short link you paste into a video description, a pinned comment, a podcast’s show notes, a Discord, a newsletter. Post the same link in a hundred places and it’s still one link. Nothing to install, no site required. The value travels with the link to wherever your audience already is.
Lasso
Lasso is a WordPress plugin: its product display boxes and comparison tables render inside your website. That’s genuinely great when your audience reads your site, and a poorer fit when they watch your videos or listen to your podcast, where there’s no page for the plugin to render on.
Bottom line: Video- and audio-first creator → a link. Blogger who earns on their own pages → a plugin. Match the tool to where your audience actually is.
shownote
On Air is free forever (no card). Prime Time is a flat $19/mo (or $190/yr), metered by how many links you keep alive, never by where you post them. The same link works across every channel you have at no extra cost.
Lasso
Lasso starts around $39/mo with no free tier, and is licensed per property: one property is one website or one YouTube channel. A creator with a site and two channels needs a higher tier just to cover the places they post.
Bottom line: If you post one link in lots of places, paying by the number of links is simpler and cheaper than paying per site or channel. If your whole business is one WordPress site, paying per property may suit you fine.
shownote
No affiliate program reports your sales back to a tool like this, so none of them can truly know how much you earned, and shownote* won’t pretend to. It shows the real clicks running through your tag, and exactly where clicks slip away to a store or region you haven’t tagged yet, each with a one-click fix. The numbers on your screen are ones you can stand behind.
Lasso
Lasso’s marketing leans on multiplier claims like "3x more revenue" and "+50% from mobile" that it openly admits it can’t back up, and its "boosted revenue" figure is an estimate of what you might have made, not a number measured from real sales. (Its Marketplace rate upgrades are real; the headline multipliers are the part no one can verify.)
Bottom line: Pick the tool whose numbers you’d be comfortable repeating to your audience. shownote* sticks to clicks it can prove, never dollars it can’t.
shownote
shownote* never takes a cut of your commission: your tag, your rate, your money. But it also can’t negotiate a higher Amazon rate on your behalf; it works with the rate your own Associates account already earns. Its job is to get your tag on every click and tell you where you’re leaking.
Lasso
Lasso takes no cut either, and on top of that its Marketplace can raise the commission rate itself on select products through negotiated deals at multiples of standard Associates rates. That’s a real edge shownote* doesn’t have.
Bottom line: If negotiated rate upgrades are your priority and you’re site-first, that’s a genuine reason to choose Lasso. If you want a free start, link-first posting, and honest reporting, choose shownote*.
shownote
Repoint a shownote* link once and every video that ever used it follows, so your back catalog keeps earning without you re-scrubbing descriptions. Insights then flags clicks slipping to untagged stores or regions over a rolling 30 days, each with a one-click fix.
Lasso
Lasso has broken-link monitoring and revenue analytics that are genuinely good, but its repairs live in your site’s links, and its analytics show you what happened, not the specific gap to close next.
Bottom line: Both keep links from rotting. shownote* adds Insights that tell you what to fix next, and one fix that follows every video that ever used a link, built for a back catalog that lives on YouTube, not in a website.
Lasso lives in WordPress; shownote* lives in a link, so "migrating" is really just rebuilding your links where your audience already is. Paste each product URL and shownote* scrapes it into a choice page in under a minute; on Prime Time, Migration Concierge does your back catalog with you. You keep 100% of your commission either way.
Start free, no card. Make a link that works in every store you earn from — and keeps working forever.
Make your first linkAlso comparing? shownote vs Bitly